PENANG – Han Chiang University College of Communication was recently invited to collaborate with the Kedah based, TJ Group, to produce a promotional video and public service announcement for the upcoming The Paradise Memorial. During this collaboration, students were given the opportunity to garner practical filming experience as well as boast the HCUC name in good faith.
HCUC sent a team of journalists and students who spent a total of five days filming both the promotional video and public service announcement in Kedah and Klang. The promotional video which was shot focused on The Paradise Memorial, while the public service announcement was themed after filial piety.
The project aims to beautify and rebuild the century-old Chinese cemetery in Alor Setar, Kedah. Parts of the land will be used to build a columbarium, while the rest of it will be used for future development plans which include a coffee shop, tea house, multi-functional conference hall, an outdoor garden and a local Chinese cultural center.
HCUC’s vice-chancellor, Dr. Beh Kok Hooi, said that the collaboration allowed students to experience the differences between producing promotional videos and public service announcements in terms of how the scripts are formulated and style of presentation, which would help to broaden their knowledge and help them in their future endeavors.
Founder of The Paradise Memorial, Dato’ Teoh Teik Jin, said that he is always committed to the development of Chinese education and hopes to contribute to HCUC’s student education, where he hopes that the students will become responsible citizens and make meaningful contributions to the nation, community, and society.
He also hoped that through this collaboration, Chinese education in HCUC would also be promoted and significantly recognized, making it one of the preferred institutions of higher learning for students.
He also praised the HCUC’s journalism team’s professionalism based on previous events and the quality of videos produced. He believed that the team could produce videos that align with The Paradise Memorial’s vision and mission.
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