PENANG:  In a landmark move poised to revolutionise the realms of academia and virtual production, Han Chiang University College of Communication (HCUC) proudly stands as the first institution of higher learning in the country to pioneer a groundbreaking Memorandum of Understanding (MoU) with Brainchild Pictures Pte Ltd Singapore. This strategic alliance marks a significant step forward in harnessing the power of collaboration to drive creativity, innovation and mutual growth.

The MoU, signed by the Vice Chancellor of HCUC, Associate Professor Dr Beh Kok Hooi and the Managing Director of Brainchild Pictures, Mr Raymond Tan marks the beginning of a strategic partnership. Through this collaboration, HCUC aims to leverage the cutting-edge expertise and resources of Brainchild Pictures, to enhance educational initiatives, research endeavours and industry engagement opportunities within the field of virtual production.

Through this collaboration, both parties are committed to elevating HCUC’s brand identity, introducing the latest media production technology and knowledge to reflect current industry trends and providing media services advice to HCUC’s faculty and students for potential collaborations.

“By leveraging the expertise and resources of Brainchild Pictures, we ensure that our curriculum remains relevant while also ensuring that our faculty members and students remain at the forefront of advancements,” the Vice Chancellor of HCUC, Associate Professor Dr Beh Kok Hooi said.

“Brainchild Pictures will also serve as HCUC’s industrial partner, granting our faculty and students access to expertise and knowledge in virtual production, internship opportunities and facilitating the transfer of technology and knowledge between academia and industry, “ Dr Beh added.

“HCUC continually explores new frontiers in the field of mass communication, and Brainchild Pictures is delighted to embark on this journey with them. We look forward to a fruitful collaboration that will not only benefit both parties but also set new benchmarks in the studies of virtual production,” Managing Director of Brainchild Pictures,  Mr Raymond Tan, said.

“Virtual production (VP) is an advanced filmmaking method that merges live-action filming with computer-generated imagery (CGI) and real-time visual effects. VP lets filmmakers blend physical and digital worlds, allowing them to see and adjust virtual environments and characters while shooting live-action scenes. This innovative technique has transformed the production of films, TV shows, and other media by providing greater creative control, cost-efficiency, and flexibility,” Tan added.

Benefits of MoU for HCUC

1. Enhanced brand identity: Collaborating with Brainchild Pictures will elevate HCUC’s brand identity through joint initiatives, showcasing its commitment to excellence in media education.
2. Access to latest technology: this partnership will introduce the latest technology and knowledge in virtual production to students and faculty, ensuring they are equipped with the skills and expertise needed to succeed in the industry.
3. Industry relevance: this industry partnership will ensure that the curriculum of HCUC remains relevant and aligned with industry standards, hence enhancing the employability of our graduates.
4. Staff development: faculty staff will benefit from upskilling opportunities through training programmes provided by Brainchild Pictures, thereby enhancing their expertise and proficiency in virtual production.
5. Student engagement: students will have the opportunity to participate in actual projects, industry collaborations and internships, gaining valuable hands-on experience and insights into the field of virtual production.

Benefits of MoU for Brainchild Pictures Pte Ltd

1. Expansion of network: This MoU will provide Brainchild Pictures with access to a network of students and faculty professionals facilitating potential collaborations and business opportunities.
2. Brand exposure: collaboration with HCUC will enhance Brainchild Pictures brand exposure and reputation within the higher education sector.
3. Market insights: the partnership will provide valuable insights into the needs and requirements of the education sector allowing Brainchild Pictures to tailor its products and services to better serve the market.
4. Talent pipeline: by engaging with students, Brainchild Pictures can identify and nurture talent in HCUC, potentially recruiting skilled individuals for future employment opportunities.
5. Training opportunities: the MoU provides an avenue for Brainchild Pictures to offer training programmes and workshops, establishing itself as a leader in virtual production technology and knowledge dissemination.

The signing ceremony was attended by key representatives from both institutions and marked the beginning of an exciting new chapter in the field of virtual production education.

About HCUC

Han Chiang University College of Communication (HCUC) is a not-for-profit institution of higher learning that was established in 1999. It achieved university college status in 2017, offering one foundation, six diplomas, eight undergraduate and two postgraduate programmes. It has four schools and one centre namely the School of Communication & Media, School of Applied Creative Arts & Design, School of Business & Management, School of Chinese Studies and Centre for Languages.

About Brainchild Pictures Pte Ltd, Singapore

Established in 2009, Brainchild Pictures is a premier media production company based in Singapore, renowned for its innovative approach to visual storytelling and cutting-edge technology. The company works on a diverse range of projects, from digital marketing videos, animation to theatrical feature films. With a team of experienced professionals and a commitment to excellence, Brainchild Pictures consistently pushes the boundaries of what’s possible in the media landscape, redefining industry standards with their innovative techniques and visionary approach to storytelling.