By Sezzvyniia A/P James Selvaraj
It was a dream come true when I finally received the confirmation of my internship placement. Completing my internship has been an experience like no other. I had to embark on an internship during a pandemic, which was near to an impossible feat because most companies were unable to hire another intern like me.
Nonetheless, I kept believing I would get a placement in a company that values people, inhibits racism, appreciates and credits the intern when it is due, avoids gossip and, most importantly, gives peace to their staff. The only organisation that later accepted me right after my interview was also the only organisation that fulfilled all the requirements I had in mind.
The organisation that I went to for my industrial training is Growth.pro: Growth Marketing Agency | SEO & Blog Content. It is a company with a team comprising search engine optimization (SEO) hackers, server and hosting experts, designers, professional writers, software developers, and marketing brainiacs. Their tech team has once built a fully Google-certified ad-serving and mobile advertising technology company.
They have been doing SEO for their websites since 1998 by buying high-value domain names and cracking SEO into the sites, and selling them off for profits, once they rank highly in the search engines.
Over the period of 16 weeks, I gained a lot of different experiences that were interesting, fun and challenging at the same time. Internships are incredibly valuable for networking, gaining experience, and ultimately helping us land that dream job in our chosen field.
One of the tasks I did almost every day was to prepare article structures and copywriting. Preparing the structure is more important than the article itself. Because the structure determines the flow of the article, and if the structure is not on par with SEO, then the whole article goes pointless. The Ahrefs top-ranked keyword tool helped me with researching and drafting my article structures.
The writing skills I was taught and trained when I was in college underwent rapid upgrading as there were plenty of different writing topics to explore during my internship. Some days I write about vaccines, some days I write about phones, some days it is soundbars, other days it is survival kits and solar. I used to spend approximately three hours researching and fine-tuning the given topic before I began to write them.
Besides, I was also exposed to working on Instagram strategies. Prior to my internship, I always saw Instagram as a platform to share happy moments with friends and family. I never actually saw the opportunities where one could capitalise it for profiteering purposes. My boss purchased a course from Domestika and asked me to learn about Instagram.
I learned a lot from that course. Upon understanding the course, I slowly took over my boss’s Instagram account and started applying all the techniques I learned. I took over his account when he had only 400 followers, but within 16 weeks, I raised his followers to 1660. The numbers may not seem significant, but the work it took to get there was massive. From there, I learned that organic followers do not grow quickly.
Another task I took up that was challenging but interesting was working on my boss’s art projects. Though it was slightly out of my job scope and comfort zone, it was worth it. I was assigned to do photoshoots for all his art pieces that were then digitised and animated to be sold as NFT on platforms like OpenSea and Hicetnunc.
An NFT is a unique token living on a blockchain representing some other data, such as photos, videos, audio, and different digital files. Because they live on a blockchain, NFTs are easy to track. This tracking allows for verification of their authenticity as well as their history and owners.
Besides photographing his artworks, I also developed an entire art website on WordPress with the help of my supervisor. My supervisor was very helpful and kind when teaching me, regardless of my persistent curiosity.
I truly enjoyed every single day I worked there. Because the comfort everyone there gave me felt like family. They never underestimated me for being an intern and trusted me with a lot of their tasks. A lot of knowledge was also shared with me. Besides that, I adore their organisation culture because they give their staff the flexibility to work at any time from anywhere.